A strong online brand means users are more likely to click on, read, share, and link to a website. Google likes brands because users like brands. Apple has an established brand that doesn’t need further keyword-stuffing in its domain name. For example, would Apple register a domain name like ? No. The main key to a SEO-friendly domain name is branding. In other words, if you already have a business name, you should use it as your domain name as well. Typically, you should choose a domain name at the same time your choose your business name. This is how users will find, remember, share and identify your business online. Your domain name should be based on your brand. There are two ways your domain can impact your SEO and search rankings: Ways your domain can impact your SEO and search rankings. Having the right domain name can help you target your audience and accelerate your search engine placement. So, yes, domain names have an impact on SEO. Spammers purchase domain names that contained their targeted keywords because they get results: increased click-through rates and higher rankings on search engines. Just look at any spam website with a domain name like or. In this case, the domain stands out more in the sea of search result listings and becomes more likely to be clicked. A SEO-optimized domain name is one that tells people what the website is about, the products and services it offers, etc. If we are looking at just the domain name alone, it is undeniable that you want people to recognize your brand, your business or what your website is all about.
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